How Generative AI is Revolutionizing Digital Marketing?Things You Need to Know
In this blog, we'll explore what Generative AI is, how it works, and the ways with the Top 11 Generative AI-Based Marketing Tools in which it's transforming the world around us.
Sonu Kalwar
Imagine this - a Super Bowl ad that blows your mind with a hyperrealistic deepfake of a celebrity, and the storyline behind it was crafted entirely by an AI! It's a testament to the boundless creativity and innovation that Generative AI can bring to the table.
With this technology, the possibilities for creating breathtaking and impactful content are truly endless.
A survey by Salesforce found that 51% of marketers are already using Generative AI to personalize website experiences for customers, and an additional 27% plan to do so in the next two years.
According to an Exclusive Report by Acumen Research, Generative AI Market Size Will Achieve USD 110.8 Billion by 2030 growing at 34.3% CAGR.
Generative AI has the power to create new content, generate realistic images and videos, and even assist in medical research. With the ability to learn and evolve, it has become a powerful tool for businesses and individuals alike.
In this blog, we'll explore what Generative AI is, how it works, and the ways with the top 11 Generative AI-based marketing tools which is transforming the world around us.
Let's dive into the fascinating world of Generative AI!
What is Generative AI?
Generative AI is a system that creates new content. It can be used to create new images, audio, or text; it can also be used to create new ideas and concepts.
The most common way of doing this is through machine learning algorithms that are trained on existing data sets so they can learn how things work and then apply those rules when creating new pieces of data based on what they have learned from their training set.
Let me introduce you to two of the coolest Generative AI models out there. First up, we've got GANs (Generative Adversarial Networks). They're absolute wizards at creating stunning visual and multimedia content from just a few images or some text.
Next, we've got Transformer-based models, like the famous GPT (Generative Pre-Trained) language models. They're like the kings of text - they can take in information from the entire Internet and churn out everything from website articles to press releases to whitepapers.
It's pretty mind-blowing what these Generative AI models can do, and they're just getting started.
How does Generative AI work?
Generative AI is a form of machine learning that uses neural networks to create new content. This can include images, video, audio, and text. It can also be used to create new data like medical research or financial analysis.
The way it works is by taking existing information and using it to make something new: when you feed in data from one image into the system, it will learn how other images are structured (for example what colors go together) until it can generate an image similar enough but different enough from any other image you've seen before (this process is called "evolutionary optimization").
What industries can benefit from Generative AI?
Generative AI has the potential to benefit many different industries in a variety of ways.
Here are a few examples of industries:
Creative Industries
Generative AI is being used more and more often in the creative industries, it is used to generate music and fashion in ways that would help artists and designers explore new styles and design new forms of media for their audience.
For example, Some musicians or companies like Amper Music are using Generative AI to create entire compositions, from melody and harmony to rhythm and lyrics.
By feeding a Generative AI model with a set of musical parameters and constraints, such as genre or mood, the model can generate entirely new pieces of music that reflect these specifications.
Generative AI can also be used to create more subtle effects within music, such as generating new sound effects or manipulating audio in real time during a performance.
This allows musicians to create unique and immersive audio experiences for their listeners, blending technology and creativity in new and exciting ways.
Marketing
Generative AI has the potential to completely transform the marketing industry, allowing companies to create more personalized, engaging, and effective marketing campaigns.
One great example of this is the "Not a Burger" campaign by the Brazilian fast food chain, Bob's. Using a Generative AI model, Bob's was able to create thousands of unique and personalized advertisements for their customers, each featuring a customized message and a unique image.
To generate the ads, the Generative AI model analyzed customer data and social media activity, allowing it to create personalized ads that would appeal to each customer. The resulting campaign was a massive success, with a significant increase in engagement and sales for Bob's.
Finance
Generative AI is revolutionizing the finance industry by streamlining complex financial processes, enhancing risk management, market trends, and economic indicators, and providing more accurate predictive analytics.
For example, JP Morgan is using Generative AI to predict changes in the stock market. The system uses natural language processing to analyze news articles and social media posts for keywords and sentiment analysis.
It then uses this information to predict how the stock market may react to certain events, such as changes in interest rates or company earnings reports.
Gaming
Generative AI is having a profound impact on the gaming industry, providing game developers with new tools and techniques to create more immersive and engaging gaming experiences. One example of this is the game "No Man's Sky," developed by Hello Games.
In "No Man's Sky," the game world is procedurally generated by a Generative AI model, creating an entire universe of planets, creatures, and environments that are unique to each player's experience.
The Generative AI model uses a set of rules and algorithms to generate each element of the game world, resulting in a virtually infinite number of possible combinations.
Additionally, Generative AI can be used to create more realistic and lifelike environments in games, as well as generate new content, such as quests, missions, and items. This gives players a reason to stay engaged longer with the game and helps them get more out of their experience.
10 ways marketers can use Generative AI
Here are 10 ways Generative AI can benefit your marketing efforts and help your business stay ahead of the competition. From personalized messaging and content creation to predictive analytics to achieve your marketing goals with greater efficiency and effectiveness.
Custom marketing campaigns
Imagine you are an online retailer with a diverse range of products, you have established a website and are maintaining an active presence on various social media platforms.
By utilizing the power of Generative AI tools, such as Digital First AI, you have the ability to develop personalized marketing strategies that cover all aspects of the customer journey - from creating awareness to acquisition, retention, and upselling.
This innovative technology also enables you to craft compelling social media content, write engaging product descriptions and blog posts for your website, and even collaborate seamlessly with your team members.
With generative AI at your disposal, you can streamline and optimize your marketing efforts, ultimately driving greater engagement and revenue for your online business.
Come up with content ideas based on a set of keywords or topics
Come up with content ideas based on a set of keywords or topics. With this capability, marketers can leverage AI to come up with new and innovative content ideas that resonate with their target audience.
For example, let's consider a sports equipment company that wants to develop a new content strategy for its blog. By inputting keywords in tools like Digital First AI such as "sports equipment," "athletic performance," and "fitness," Generative AI could generate a list of potential blog topics that align with these keywords.
Write social media posts/captions
Use Generative AI to create personalized and engaging social media captions that resonate with your audience's interests and preferences.
For example, a clothing brand could use Digital First AI to generate different captions & design for each of its products based on color, style, and occasion, ensuring that each post is tailored to the consumer's needs.
Create visual content
Use Generative AI to quickly create custom visual content that matches your brand's style and messaging. For example, a food delivery service could use AI to generate images of different dishes based on user preferences, showcasing their menu and enticing customers to place an order.
Deep fakes
A technology driven by Generative AI, has been revolutionizing the world of corporate training, education, and marketing. With this technology, companies can create video content that addresses each customer individually by name and even in their native language.
For example, A luxury car brand wants to showcase its latest model to potential customers around the world.
Instead of creating different versions of the same video in multiple languages, they decide to use generative AI to create personalized videos for each viewer.
By collecting data on each viewer's location, preferred language, and other relevant information, the AI generates a video of the new car model with a personalized message, delivered by a virtual spokesperson who speaks in the viewer's native language and addresses them by name.
This way, the brand can create a more engaging and personalized experience for their potential customers, while also reducing production costs and time.
Create a list of titles
Use Generative AI to generate a list of titles for your blog or website based on a content brief. For example, a content marketing agency could use AI to generate dozens of blog post titles, saving time and effort in the ideation process.
Content titles are the first thing that a reader sees and they play a crucial role in capturing their attention and driving engagement. A good title can make the difference between someone scrolling past your content and clicking on it to read more.
Create quick, contextual images for blog posts, social media, and more
Let's say a marketer needs to create a social media post about a new product launch. With generative AI, they can quickly and easily create a customized image that incorporates the product's name and relevant imagery.
For example, Generative AI tools like Digital First AI, RelayThat or Adobe Express can suggest creating an image that features the product's name in bold letters surrounded by related graphics, such as a picture of the product or its packaging.
This can be done quickly and easily, saving the marketer time and effort while still creating an eye-catching and effective image for the post.
Assist with editing and proofreading
You can use it to proofread and edit the existing text too. That way, you can quickly make your writing better and spend your time creating new stuff.
Plus, if you want to change the tone or style of your writing, you can ask the AI to give it a professional, clever, or any other type of twist that suits you or your brand.
It's a simple trick, but it can help you take your writing to the next level without breaking a sweat.
Chat with customers to answer questions and resolve issues
Chatbots can be a helpful tool for businesses to provide their customers with quick and efficient service, but the chatbot's dialogue must be personalized and helpful to the customer's needs. That's where Generative AI can come in.
Let's take an example of a banking app. With the help of Generative AI, the app could create a chatbot that's specifically designed to assist customers with managing their accounts.
The chatbot could help customers check their balance, view transaction history, make transfers, and answer any questions they might have in real-time.
Generating video scripts
Generative AI is a powerful tool that can be utilized to generate video scripts for marketing campaigns or product launches. For instance, a car company could use Generative AI to create a compelling video script for their latest car commercial, emphasizing the unique features and benefits of the new model.
The AI could analyze data on the car's performance, safety features, and aesthetics to come up with a script that would grab the audience's attention and persuade them to consider buying the new model.
The script could also be customized to align with the brand's values and voice, ensuring a cohesive and engaging message.
5 Brands using Generative AI in Marketing
Mark & Spencers
Marks & Spencer (M&S), one of the most iconic British retailers, is leveraging motivational AI technology to bring personalisation to its digital channels, building on its reputation for connecting with customers on a personal level in-store.
To achieve this, M&S partnered with Persado to introduce personalised language in digital campaigns and drive engagement. With the help of AI, they are looking to unearth new strategic insights across channels and create experiences that are more rewarding, exciting, personalised, and digital.
Mattel
Mattel is another company that has used generative AI for its design and marketing efforts. Specifically, they used the technology to generate images for toy design and marketing.
By using generative AI, Mattel can create a vast number of potential toy designs and variations, helping them to innovate and stay ahead in the highly competitive toy industry.
Heinz
Heinz has used generative AI to create images for advertising. Specifically, they used DALL-E 2 and other image generation tools to create an image of a ketchup bottle with a label similar to Heinz's.
The image was used to showcase the capabilities of AI and how it can recognize and replicate brands' visual identity. The model was trained on a large number of Heinz ketchup bottle photos, allowing it to generate an image that was almost indistinguishable from the real thing
Nestle
Nestle, on the other hand, used AI to enhance a classic Vermeer painting to promote one of their yogurt brands.
The painting was modified to include a yogurt product and showcase how it can be seamlessly integrated into everyday life.
This use of generative AI not only created a unique and eye-catching marketing campaign but also demonstrated how AI can transform and improve traditional advertising methods.
Stitch Fix
Stitch Fix is a clothing company that uses AI to recommend specific clothing to customers based on their style preferences.
Recently, they have been experimenting with DALL-E 2 to create visualizations of clothing based on requested customer preferences for color, fabric, and style.
This use of generative AI helps Stitch Fix to better understand its customers' preferences and offer more personalized and targeted clothing options.
Top 11 Generative AI-Based Marketing Tools in 2023
Digital First AI
Digital First AI is a marketing platform that uses generative AI to help businesses create and execute marketing plans quickly and efficiently. The platform offers a range of features that leverage generative AI to help businesses grow and optimize their marketing strategies.
Recently, we have successfully raised $1.1 million in funding to further develop and enhance our services.
One key feature of Digital First AI is the ability to create and execute marketing plans in seconds using AI. This means that businesses can quickly generate marketing plans that are customized to their brand and tailored to their specific marketing goals.
Digital First AI also allows businesses to switch their marketing to autopilot and grow. The platform uses generative AI to recommend the best marketing tactics based on answers to a few questions about the business.
This allows businesses to access a library of tactics and strategies that can help them optimize their marketing efforts and achieve their goals.
Persado
Persado is a marketing automation platform that uses generative AI to help companies create personalized, relevant messages that convert at high rates. Persado's AI-based engine learns from each interaction with the customer and adapts to the customer's preferences and interests.
The company has raised $66M and continues to innovate in the field of Generative AI for marketing.
Persado can help you:
Create effective email campaigns (calls-to-action, subject lines)
Optimize sales collateral (web pages/landing pages) for better conversion rates by improving content relevance based on customer feedback gathered through surveys
Detailed analytics were provided for campaign performance tracking.
The platform optimizes marketing messages and delivery channels.
Phrasee
Phrasee is a marketing automation platform that uses Generative AI to automate repetitive tasks and increase efficiency.
The tool helps companies create personalized messages for every customer, based on their behavior and preferences.
It uses generative AI to generate subject lines and email content for email marketing campaigns. The company has raised £1 million in seed capital to fund its growth and development.
Phrasee has been used by companies like Mailchimp, HubSpot, and Shopify.
ChatGpt
ChatGPT is a significant language model developed by OpenAI that uses natural language processing (NLP) and deep learning to generate high-quality text. As a generative AI tool, it can create text based on its input, allowing it to be used in a wide range of use cases such as chatbots, language translation, content creation, and more.
In 2023, OpenAI is raising $10 billion in funding, which in part is being used to further develop and improve ChatGPT.
Its features are:
Can generate text for a wide range of use cases, including chatbots, language translation, content creation, and more.
Can be used for both open-ended and structured tasks.
Capable of generating human-like responses and natural-sounding text.
Can be integrated into various applications and platforms for a seamless user experience.
Adext
Adext is a tool that uses AI to help you create better ads and landing pages. Raised $8 million, the platform improves the performance of your campaigns by optimizing ad copy and landing page copy, so you can spend more time focusing on other aspects of your business.
Adext uses AI to optimize your ad copy, helping it stand out from competitors' ads on Google or Facebook by analyzing its language styles, word frequencies, and emotional impact on users.
It then applies these insights to create optimized copy for your ads based on what works best for them--all without any manual intervention from marketers!
Crayon
Crayon is a pretty cool tool that helps businesses stay up-to-date on the latest trends and developments in their industry. It uses Generative AI to do this, which is a fancy way of saying it's really smart and can learn on its own.
By the way, did you know that Crayon has raised $38 million?
Impressive, right
Big-name brands like Nike, HP, and Unilever use Crayon because it can identify what topics people are interested in reading about on social media platforms like Facebook and Twitter. This means that users can easily tailor their posts to what they know will resonate with readers, which helps to increase engagement."
Here are four features that Crayon provides in the context of Generative AI:
Automated Competitive Analysis
Intelligent Insights
Customized Alerts
Trend Analysis
Peech AI
Peech AI, the revolutionary generative AI video platform for marketing teams, has raised $8.3 million in seed funding to support its cutting-edge technology.
With Peech, you can easily scale your video creation process, create high-quality and engaging videos, and enjoy hassle-free video production.
Peech's NLP technology makes video creation simple and conversational, giving you the freedom to create an unlimited number of videos that match your brand's style and tone.
Here are some of the key features of the tool:
NLP technology for a conversational tone.
Generative AI for creating high-quality videos.
Customization options for branding.
Analytics for video performance tracking.
Rephrase
Rephrase.ai's generative AI technology, which has raised $12.2 million, allows businesses to create personalized and highly engaging video content, tailored to their specific target audience.
With its innovative avatar creation, channel integration, and campaign tracking features, the platform provides a powerful solution for businesses seeking to leverage the benefits of personalized communication.
Here are some of the key features of the platform:
Rephrase.ai creates personalized videos with digital avatars.
Generative AI technology for engaging and relevant video content.
Channel integration for maximum reach and engagement.
Analytics to track campaign impact and optimize content.
Forethought
Forethought.ai, a cutting-edge tool that leverages the power of generative AI to help businesses automate their customer support process, has raised $92 million.
The platform's generative AI technology, which is powered by Large Language Models (LLMs) trained on a company's data, enables it to automate answers to common questions across any channel.
Forethought.ai also allows businesses to harness the power of generative AI to train agents faster and equip them with relevant knowledge and suggested responses, improving overall agent productivity and customer satisfaction.
Here are five key features of Forethought.ai, a tool that uses generative AI for customer support:
Automates common questions across any channel.
Equips agents with relevant knowledge and suggested responses.
Recommends and optimizes workflows using generative AI.
Uses LLMs trained on company data for accuracy.
Provides multichannel support for consistent customer service.
Uberflip
Uberflip is a content marketing platform that has raised $41 million and uses AI to help marketers create, publish, and optimize their content. It uses generative AI to personalize content recommendations for website visitors.
The company's AI-powered tools include:
Content Insights: A tool that automatically analyzes your content to identify the key ideas people are interested in and how well you are conveying them.
Intelligent Publishing: A drag-and-drop editor that allows users to easily create engaging articles, presentations, or videos without needing any technical skills or writing experience.
Automated Scheduling: A smart system for scheduling social media posts at optimal times based on your audience's preferences and behaviors
Copy.AI
Copy.AI is a generative AI-based marketing tool that uses natural language processing to generate high-quality content for businesses.
The tool offers a range of features, including a powerful language model that can generate various types of marketing content, such as blog posts, ad copy, and social media posts.
Additionally, Copy.AI has raised $13.9 million. One of the unique features of Copy.AI is its ability to mimic the tone and style of existing content.
This means that businesses can use the tool to create new content that matches their brand's voice and style, ensuring consistency across all marketing channels.
Overall, Copy.AI is a valuable tool for businesses looking to streamline their content creation process and produce high-quality marketing materials quickly and efficiently.
Future of Generative AI in Marketing
The future of generative AI in marketing looks extremely promising. We are already seeing advances made with personalized marketing strategies, targeted campaigns, and time-saving solutions all around us.
Generative AI tools can help businesses in a variety of ways, including generating product descriptions, headlines, and ad copy. AI can personalize content for each individual customer, making communication more engaging and relevant.
Generative artificial intelligence will continue to evolve and take on more natural language processing and machine learning applications, which will lead to better ad targeting.
Overall, generative artificial intelligence has the potential to revolutionize marketing by improving efficiency and personalizing content engagement. With technology continuously evolving, businesses will be able to stay ahead of the curve by keeping an eye on potential marketing trends.
It's a wrap
Generative AI is a transformative technology that has the potential to revolutionize marketing by creating personalized content, automating processes, and enhancing customer engagement.
As Generative AI continues to evolve, it will become an even more integral part of the marketing landscape. So, if you're a business owner or marketer, it's time to start exploring the possibilities of this exciting technology and stay ahead of the curve.
The possibilities of what you can create with the power of generative AI are endless! If you're looking to embrace AI in your marketing strategy, we invite you to take advantage of our 3-day trial to experience the benefits for yourself. Get started today and stay ahead in the game.
