How to use your lead magnet (Icebreaker) in 15 different ways?
How to create micro-content from your icebreaker?
Sonu Kalwar
1. Select the channel on which you want to publish micro texts.
Facebook
Instagram
Twitter
LinkedIn
TikTok
Snapchat
YouTube
Pinterest
others
2. Select a piece of material from which you will create the micro text.
Remember that the short form should remain meaningful and carry value for the recipient.
3. Write a short, catchy copy. Eventually, you want to encourage your audience to download all the material.
After all, you want to expand your contact base and then monetize it.
4. Fit to copy graphics format.
Let it attract the attention of the recipient!
5. Publish a post with a link to the Landing Page where you have your icebreaker placed.
How to create micro-content from one material? Example.
ARTICLE
- announcement of new material
- fragment of material, e.g. a quote
- infographic
PODCAST
- announcement of new material
- fragment of material: e.g. fragment of a conversation
- a quote
VIDEO
- announcement of new material
- piece of material: max 3 minutes
- screenshot of the conversation
WEBINAR
- announcement of new material
- piece of material: agenda
- screenshot of the webinar
Remember that you can use micro texts more than once. Your profile still will be visited by new people who have not seen these materials yet.
